Blog
Welcome to AdNectar’s brand new blog 04.30.09
Here we’ll tell you about new customers we sign, how we’re advancing our technology, and point you to market research and facts and figures of interest to agencies and brands that field marketing campaigns on social networks.
Meanwhile, a lot of people ask me about our logo. Yes, that’s a hummingbird in our logo. Hummingbirds are a great metaphor for what we do here at AdNectar. We turn consumers into brand advocates through the simple act of giving. Giving branded virtual gifts puts the power of social referrals behind your campaign. Results for clients like Godiva Chocolates, Method Home Care and Personal Products have been nothing short of amazing.
Posted by Nir Eyal / Permalink /
The Middle Age of Social Media 04.27.09
A new poll (fielded at the end of March beginning of April 09) shows that sites like Facebook and MySpace are not exclusively the provence of Gen Y or Millennials.
In the Internet era, we’ve come to expect that young adults will quickly embrace new technologies and applications. It’s more surprising when not-so-young adults get into the act en masse. That’s what’s happening with social networking, though, as is clear from the findings of a Harris Poll conducted for AdweekMedia among online adults.
As the polling found, lots of certifiably middle-age people not only have Facebook or MySpace accounts but update them often. Asked whether they have a Facebook or MySpace account, 41 percent of 45-54-year-olds and 24 percent of those 55-plus said they do. So did 47 percent of the 35-44s and 74 percent of the 18-34s.
Ten percent of the 45-54s and 3 percent of those 55-plus said they update those accounts at least once a day. Twenty-nine percent of the 18-34s and 17 percent of the 35-44s said the same.
Twittering remains a niche activity across the age spectrum. Eight percent of the 18-34s said they use Twitter, as did 7 percent of the 35-44s, 4 percent of the 45-54s and 1 percent of those 55-plus.
The poll (fielded at the end of March and beginning of April) also asked whether social-networking sites threaten the likes of Google and Yahoo. Given a batch of statements and asked to pick the one that best matches their own view, 9 percent said sites like Facebook and MySpace “are becoming so dominant that they may become a real threat to search sites like Google or Yahoo.” While agreeing that social-networking sites “are very popular,” 45 percent said “they will never pose any real threat to the domination of search sites such as Google or Yahoo.”
A plurality, 46 percent, chose the answer “not at all sure,” an indication that this topic is less than a matter of urgency for the mass of consumers.
Source
Adweek
Posted by Julie Li / Permalink /
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