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Hollywood Casts AdNectar to Promote Films on Social Networks 09.21.09
New Michael Moore documentary and Jennifer Aniston romantic drama use AdNectar virtual goods to engage social network users
When Michael Moore premieres his new film “Capitalism: A Love Story” on Oct 2nd, many new fans will have heard about the release from their friends after receiving a virtual gift powered by AdNectar. The campaign embedded an expandable movie trailer window into themed virtual items and then seeded those gifts on top applications on Facebook. In addition, AdNectar created a custom application for the film which fans use to send gifts and learn about the film.
The campaign spread news about the movie through the social networks of Michael Moore’s fans; as they sent gifts to their friends, others saw it mentioned on their Facebook ‘news feeds’ and ‘wall posts.’ This voluntary action spurred more people to send along the virtual items and accompanying video. The campaign leveraged Michael Moore’s most passionate fans to promote his film for him, and find other like-minded activists.
The film opens with a limited release in NY and LA on September 23rd. Send a gift from the movie at http://apps.facebook.com/capitalgifts/
Sometimes when you least expect it…
The soon-to-be released drama “Love Happens” starring Jennifer Aniston and Aaron Eckhart also utilized romantic virtual gifts which enabled users to send each other movie-themed items on top Facebook applications. The items were so popular that the campaign generated significant ‘earned media.’ The gifts also featured a link back to the movie’s website, driving traffic and new interest in the film
How can AdNectar help your brand leverage your advocates and fans to distribute video socially?
Posted by Paul Martecchini / Permalink /
Why a Billion Branded Virtual Goods Matter 09.03.09
Sometimes you don’t realize how important a milestone is until you pass it.
Last week, AdNectar counted over one billion branded virtual goods served since the company’s founding. That’s right…across countless applications on Facebook and other social networks, publishers have opened up their generic virtual goods catalogs to brands, and in the process invented an entirely new approach to advertising.
Brands like Trident discovered how to put smiles on people’s faces when they sent “a Little Piece of Happy.” Godiva helped people greet their special someone with an elaborate box of chocolates. ABC family helped their fans play virtual gigs with “Ruby and the Rockits” branded instruments…driving trailer views and tune-in. Johnny Walker and Malibu added a dash of style and fun to sending virtual drinks, engaged their most passionate consumers, and gathered registrations for future promotions.
So why do one billion branded virtual goods matter? It demonstrates that this new form of advertising is real. Marketers are renewing test campaigns, publishers are allocating top ‘shelf space’ to promote them, and consumers are embracing the format. In fact, consumers prefer branded virtual goods…which increase visits and time spent on our publishers’ sites. What other type of ads do that?
A billion branded virtual goods served means that when you create advertising people like, a broadcast turns into a conversation…and your customers start to smile.
Posted by Michal Bortnik / Permalink /
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