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Godiva Debuts New ‘Baked Desserts’ with AdNectar 11.05.09
This week, Godiva launched a virtual goods based marketing campaign to launch their new Bakery Shop selling Godiva Baked Desserts.
To introduce the cupcakes, cakes, and gift baskets to consumers, they recruited AdNectar to create branded virtual goods and integrate them into social applications on Facebook—like Birthday Calendar, Willy’s Sweet Shop, and Bumper Sticker.
These animated sweets opened to reveal a flash-based rich-media experience…which rotated photos of chocolate Ganache layer cakes, cupcakes, and chocolate-chunk brownies.
From there, consumers could become a Godiva Facebook Fan, visit Godiva.com, or forward the virtual treat to a friend.
The campaign also included a Godiva branded application on Facebook, where people can learn more about the products, or choose from a list of friends to send the gift to.
As with all AdNectar campaigns, when people send these virtual desserts, it’s announced in their Facebook “News Feed” for both the sender and recipient…so friends of friends find out fast…and then send to their friends, and so on. Chocolate cravings exponential!
Join brands like Godiva, Nestle, and Malibu Rum—and get consumers to endorse your brand. You’ll put a smile on their faces….and your product in their tummy.
Posted by Paul Martecchini / Permalink /
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