Harry Potter ‘Half-Blood’ launches on AdNectar  12.03.09

Today, Warner Home Video launched a virtual goods campaign with AdNectar to announce the release of the the DVD/Blu-Ray Combo Pack for the blockbuster: Harry Potter and the Half-Blood Prince.

The branded virtual goods feature Albus Dumbledore, Ron Weasley & Hermione Granger, Draco Malfoy, Severus Snape, and Harry Potter himself. When opened, the virtual goods expand to auto-play the trailer in a branded interactive frame.

The campaign engages fans who love the film, and then makes it easy for them to share their enthusiasm with their friends. This ‘peer-to-peer’ marketing builds trust—dramatically improving ad engagement and video view rates.

As studios look for creative ways to distribute movie trailers on social networks, virtual goods have become a powerful way to turn hard-core fans into brand advocates…and get massive exposure for movie trailers in the process. Learn more here.

In addition, AdNectar created a custom Facebook application for Warner—a microsite where fans can watch more trailers, link to buy the DVD, and send more themed badges to their friends.

Posted by Paul Martecchini / Permalink /

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